VCSE Impact Marketing
So far we have helped secure over £3,000,000 of funding for VCSE organisations in Yorkshire with impact focused marketing.
How do we do it?
The Funding Cycle…
WILD Studios was set up as an off-shoot of Project: WILD C.I.C., a not-for-profit dedicated to running nature based community projects, so we’ve written many a funding bid in our time and consistently receive over 70% of the funding we apply for (almost half a million pounds to date). So like you, we are all familiar with the funding cycle! You have a good idea, write a bid, secure the funding (sometimes!), run an awesome project, evaluate, and repeat… the usual grind of grant funded VCSE working. But what is less usual is actually including a realistic budget for marketing to produce high quality content that truly captures the impact of your work, demonstrates the need for your projects development or continuation, and makes your project delivery and evaluation visible and exciting to funders. So let’s chat marketing.
The Marketing Cycle…
Be honest, marketing is one of the last things you think about when pulling a project plan together. We all do it, focussing on the project delivery and the bits we do best, leaving little thought for marketing or questioning the justification of large marketing budgets. But great content creation and marketing can save your project time and money, by raising it’s profile to prospective beneficiaries, maintain interest throughout and capturing the impact of the great work you do, making it much easier to demonstrate need and track record to future funders, increasing your funding bid success (and all without touching your unrestricted funds!). Our team have expertise in film, animation, graphic design, web design, social media, radio and copy writing. Building our services into a funding bid ensures high quality and effective marketing and comms for a project without touching your unrestricted funds.
The Marketing Cycle…
Be honest, marketing is one of the last things you think about when pulling a project plan together. We all do it, focussing on the project delivery and the bits we do best, leaving little thought for marketing or questioning the justification of large marketing budgets. But great content creation and marketing can save your project time and money, by raising it’s profile to prospective beneficiaries, maintain interest throughout and capturing the impact of the great work you do, making it much easier to demonstrate need and track record to future funders, increasing your funding bid success (and all without touching your unrestricted funds!). Our team have expertise in film, animation, graphic design, web design, social media, radio and copy writing. Building our services into a funding bid ensures high quality and effective marketing and comms for a project without touching your unrestricted funds.
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